Exhibit A
Bankruptcy Lawyers work in Fremont
Fremont sits in Alameda County, and the bankruptcy filings that come out of it move through the Oakland division of the Northern District of California. The searches that matter here are local and specific: people in Fremont type the city name, the neighbourhood, or the county into the query, and they compare a handful of firms before they call. The firms competing for those searches are mostly small practices and solo attorneys working the East Bay, alongside a few larger firms that cover the whole Bay Area. Paid search on bankruptcy terms in this market is expensive per click because a single client is worth a lot, so the firms that buy ads tend to be the ones with the budget to sustain it. That leaves the organic results, the map pack and the AI answers as the ground where a Fremont practice can hold position without outbidding anyone. The demand is steady and it is local, and the firms that show up in the Fremont results are the ones that get the call.
