Exhibit A
Bankruptcy Lawyers work in Frisco
Frisco is a fast growing city in Collin County, and the bankruptcy work here follows the households that moved in during the boom years. Chapter 7 and Chapter 13 filings come from people carrying mortgage payments, car notes and credit card balances taken on during that growth. Searches for bankruptcy attorneys in Frisco sit alongside searches from Plano, McKinney and Little Elm, because people search the city name they live in and the county name they file in. The firms competing for those searches range from small owner run practices to multi office firms that market across North Texas. Paid search on bankruptcy terms is expensive because a single case is worth a lot, so the paid listings are crowded and the organic results below them are where a smaller firm can hold ground with steady publishing.
