Exhibit A
Bankruptcy Lawyers work in Gilbert
Gilbert sits in the East Valley, and the town's growth has brought a steady stream of households and small business owners who reach a point where they look for a bankruptcy lawyer. Searches for bankruptcy help in Gilbert come from people comparing Chapter 7 and Chapter 13, from people worried about a foreclosure notice, and from owners of small firms in the town's service and retail trades. The searches are local: people type Gilbert, or a nearby East Valley town, into the query. Paid search on these terms carries real cost per click because a bankruptcy case is a high value matter, so firms bid on the same phrases that organic results sit above. The firms competing are mostly owner run practices and small partnerships rather than national franchises, which means the local pages a firm publishes carry weight in the results. That is the demand available in Gilbert: steady, local and tied to the town's households and its small businesses.
