Exhibit A
Bankruptcy Lawyers work in Glendale CA
Glendale has a steady flow of bankruptcy searches because the city has a large renter population, a lot of small businesses along Brand and in the Armenian commercial corridors, and households carrying credit card and medical debt. People here search for Chapter 7 and Chapter 13 help in English and in Armenian, and they often search by neighbourhood rather than by city. The firms competing for those searches are mostly small owner run practices, some one lawyer offices, plus a handful of larger firms from Los Angeles and Burbank buying paid ads on the same terms. Paid search on bankruptcy terms in this market is expensive per click because the cases carry real fees, so the firms that show up in the free results keep getting calls without paying for each one.
