Exhibit A
Bankruptcy Lawyers work in Glendale
Glendale is a city of renters and long held homeowners, and the bankruptcy work that comes out of it follows that mix. Chapter 7 filings come from households carrying credit card and medical debt, and Chapter 13 filings come from people with regular income who want to keep a car or a house. The searches are steady rather than dramatic, spread across a city of roughly two hundred thousand people, and the firms competing for them are mostly small practices and solo attorneys rather than national brands. Paid search in this trade is expensive per click because a single client is worth a lot, so the firms that buy ads tend to be the ones with the budget to sustain it. The demand is there every month, and it is the kind of demand that starts with a search on a phone.
