Exhibit A
Bankruptcy Lawyers work in Greensboro
Greensboro has a steady flow of bankruptcy searches because the city has a large working population, several colleges and a lot of households carrying debt from medical bills and credit cards. People search for chapter 7 and chapter 13 help, for stopping a foreclosure, and for a lawyer near them in Guilford County. The firms competing for those searches range from small owner run practices on the edge of downtown to larger firms with several attorneys. Paid search in this trade is expensive because a single bankruptcy client is worth a lot, so many firms bid on the same terms. That leaves the unpaid results, the pages that answer real questions, as the space where a firm can build steady visibility over time.
