Exhibit A
Bankruptcy Lawyers work in Gresham
Gresham is a city of around 114,000 people east of Portland, and the bankruptcy lawyers working here sit in a market that is smaller and more local than Portland's. The firms competing for searches are mostly small practices and solo attorneys, with a few multi attorney offices serving East Multnomah County. Paid search for bankruptcy terms in this area is bought by consumer debt and bankruptcy firms, some of them based outside Gresham and bidding on the city name to reach its residents. The searches themselves are local: people type Gresham into the query because they want someone they can drive to, and that is the demand available to a practice with pages built around this city.
