Exhibit A
Bankruptcy Lawyers work in Honolulu
Honolulu is a compact market. Bankruptcy work here is searched by people on Oahu who are weighing a Chapter 7 or a Chapter 13, and the searches cluster around the words they already know: bankruptcy attorney, chapter 7, debt relief, free consultation. The firms competing for those searches are mostly small practices and solo attorneys rather than national franchises, and they sit across the same few districts, so the same handful of names shows up again and again. Paid search in this trade is bought by firms bidding on the urgent terms, which tells you the demand is there and people are ready to call. The demand available is steady and local, and the practices that publish pages for each kind of filing and each part of the island are the ones with something to show when somebody searches.
