Exhibit A
Bankruptcy Lawyers work in Houston
Houston carries a steady flow of bankruptcy filings, and the searches that come with them are spread across the metro rather than sitting in one place. The people searching are usually close to a decision, often after a wage garnishment, a foreclosure notice or a car repossession, and they search by neighbourhood and by chapter. The firms competing for those searches range from solo practitioners working out of offices in the Loop to larger consumer firms running paid campaigns across the metro. Paid search in this trade is expensive because a single retained client carries real value, so firms bid hard on terms like Chapter 7 and Chapter 13. The searches themselves are local: someone in Katy and someone in Pasadena type different things, and both expect a lawyer near them.
