Exhibit A
Bankruptcy Lawyers work in Independence
Independence is a city of owner operated firms rather than national chains, and bankruptcy work here is searched by people in financial trouble who want a local attorney they can sit down with. The searches are steady rather than seasonal in volume, and they come from households and small businesses across the eastern side of the metro. Paid search on bankruptcy terms in this market is expensive per click because the cases are high value, which is why organic and AI search results carry a large share of the enquiries. The firms competing for those searches are mostly small practices, so a consistent publishing habit puts a firm ahead of the ones that post once a year.
