Exhibit A
Bankruptcy Lawyers work in Jersey City
Jersey City sits across the Hudson from Manhattan, and the bankruptcy searches that come out of it carry a local shape. People search by chapter number and by neighbourhood, and they search in Spanish as well as English in parts of the city. The firms competing for those searches range from small practices on Bergenline and in the Heights to larger offices downtown near the waterfront. Paid search on bankruptcy terms is expensive in the New York metro, which pushes a lot of the demand toward organic results and toward the answer engines people now ask first. The demand is steady and it is local, and it rewards a firm that has pages written for the districts and the situations people in Jersey City actually search.
