Exhibit A
Bankruptcy Lawyers work in Joliet
Joliet is a city where the bankruptcy searches come from working households, and the firms competing for them are mostly small practices and solo attorneys rather than national brands. The demand is steady rather than huge, so the searches are specific: people type the filing chapter they have been told they need, the county they live in, and the town they are in. Paid search on bankruptcy terms in this market is expensive per click because a single filing is worth a lot to a firm, which is why the organic results carry most of the traffic. The firms that show up are the ones with pages written for Will County and the towns around it, not the ones with a single page about bankruptcy in general.
