Exhibit A
Bankruptcy Lawyers work in Knoxville
Knoxville searches for bankruptcy help in a steady, unglamorous way. People type in Chapter 7, Chapter 13, debt relief and stop foreclosure, usually after a paycheck, a medical bill or a job loss has pushed them to look. The firms competing for those searches are mostly small practices and solo attorneys working out of downtown and the west side, with a handful of regional firms running paid ads on the same terms. Paid search on bankruptcy keywords in Knoxville carries real cost per click because the cases are worth a lot to the firm that signs them, so the paid listings sit at the top of the page and the organic results below them are where a steady publishing habit pays off. The demand is there every month of the year.
