Exhibit A
Bankruptcy Lawyers work in Lancaster
Lancaster is a small legal market. The firms doing bankruptcy and insolvency work here sit within a short walk of the castle and the courts, and the same names come up again and again when somebody searches for help with debt. Paid search in a city this size is cheap enough that a handful of firms can hold the top of the results, which tells you the demand is steady rather than huge. The searches come from owner occupiers, from small traders around the market and from people who have been carrying card debt since the pandemic. Most of the competition is local firms rather than national brands buying the term, so the organic results are there to be taken by whoever publishes consistently.
