Exhibit A
Bankruptcy Lawyers work in Lansing
Lansing is a mid sized capital city with a steady base of consumer bankruptcy work. Chapter 7 and Chapter 13 filings come from households across Ingham County and the surrounding townships, and the searches that follow them are local. People type in a city or a suburb, they look for a free consultation, and they often search on a phone in the evening. The firms competing for those searches are mostly small practices and solo attorneys rather than national brands, which means the local search results stay open to a firm that publishes consistently. Paid search in this trade is expensive per click because a single client is worth a lot, so the organic and AI results carry real weight for a firm that wants a steady flow of enquiries without buying every visit.
