Exhibit A
Bankruptcy Lawyers work in McKinney
McKinney sits in Collin County, and the bankruptcy work searched for here runs through the county's federal filing courthouse in nearby Plano and through the steady stream of households and small business owners in a fast growing city. The searches are local and specific: people look for a chapter 7 lawyer near them, for help stopping a foreclosure, for a consultation after a job loss or a medical bill. The firms competing for those searches are a mix of small Collin County practices and larger Dallas area firms that target McKinney by name. Paid search on the main terms carries real cost per click because the cases are worth pursuing, which is why the organic and AI results matter so much for a firm that wants steady enquiries without paying for every click.
