Exhibit A
Bankruptcy Lawyers work in Murfreesboro
Murfreesboro is one of the larger cities in Tennessee and the county seat of Rutherford County, and the demand for bankruptcy help here follows the county's growth. New households, car loans, medical bills and credit card balances all bring people to search for a bankruptcy attorney in the city and in the surrounding county. The searches are local: people type Murfreesboro, they type Rutherford County, and they type the names of the suburbs they live in. Paid search on the main terms carries a real cost per click because consumer legal terms are competitive, and the firms bidding are a mix of local practices and regional firms buying into the market. The organic results are where a firm can hold ground without paying for every click.
