Exhibit A
Bankruptcy Lawyers work in Newark
Newark carries a steady flow of bankruptcy searches. People in the city search for Chapter 7 help, for Chapter 13 payment plans, for stopping a wage garnishment and for what happens to a car in a filing. The firms competing for those searches are mostly small practices and solo attorneys working out of downtown offices and neighbourhood storefronts, alongside a handful of consumer law firms that advertise across Essex County. Paid search in this trade is expensive per click because a single retained client is worth a lot, so the firms with the biggest ad budgets take the top of the paid results. That leaves the organic results, the map results and the answers people now read in AI search as the ground where a smaller Newark practice can hold its own. The demand is there every month of the year.
