Exhibit A
Bankruptcy Lawyers work in Odessa
Odessa is a smaller West Texas market, so the search demand for bankruptcy help here is steady rather than large. A handful of local firms and a few regional practices that cover the Permian Basin compete for the same searches. Paid search on bankruptcy terms in a market this size is affordable enough that some firms bid on it, which tells you the clicks convert. The people searching are usually in a tight spot with debt, and they search close to home. That is the demand available to a firm that shows up for Odessa searches.
