Exhibit A
Bankruptcy Lawyers work in Orange
Orange is a regional centre for the central west, so the searches for bankruptcy help here come from the city itself and from the smaller towns around it. The firms competing for that demand are mostly local practices rather than national franchises, and they tend to be small enough that their websites sit still for months at a time. Paid search on insolvency terms in this market is modest, which means the organic results carry most of the weight when somebody is looking for help. The demand is steady rather than huge, and it rewards the firm whose pages actually answer the questions people in Orange are typing.
