Exhibit A
Bankruptcy Lawyers work in Pittsburgh
Pittsburgh has a steady stream of bankruptcy searches because the region's economy moves in cycles that hit households directly. Steel's long contraction, the swings in shale gas work, and the hospital and university employers that anchor the city all shape when people fall behind. The searches come from people with a filing decision in front of them, so the intent is close to the money. A firm competing here is up against the consumer firms that already advertise on the radio and the referral networks that feed the county courthouse. The demand is there every month of the year, and the firms that publish pages for each part of it collect the searches that the radio spots never touch.
