Exhibit A
Bankruptcy Lawyers work in Salem
Salem households searching for bankruptcy help are a steady, quiet stream rather than a flood. The searches come from people weighing Chapter 7 against Chapter 13, from families facing a foreclosure notice, and from small operators whose debts have outgrown the business. The firms competing for those searches in Salem are mostly small practices and solo attorneys, with a handful of regional firms buying paid ads on the same terms. Paid search on bankruptcy terms in Salem carries real cost per click because the cases are worth real fees, so the firms that win attention are the ones with pages already sitting there when the search happens. That is the demand available in this city, and it is enough to keep a focused practice busy.
