Exhibit A
Bankruptcy Lawyers work in Simi Valley
Simi Valley sits in Ventura County with a large base of owner occupied homes and a steady flow of households working through debt they took on in the years around the last downturn. Searches for bankruptcy help in the city come from people comparing Chapter 7 and Chapter 13, checking what a filing does to a mortgage, and looking for a local attorney they can sit down with. The firms competing for those searches are mostly small practices and solo attorneys in Simi Valley and the surrounding Ventura County towns, with a few larger firms from the San Fernando Valley reaching in. Paid search on bankruptcy terms is expensive because a single case is worth a lot, so the paid listings are crowded and the organic results below them are where a smaller firm can hold ground. The demand is there every month of the year.
