Exhibit A
Bankruptcy Lawyers work in St Louis
St Louis carries a steady flow of bankruptcy searches. The city and the county around it have a long history of plant closures and layoffs, and the households that went through them still carry the debt. Filings move through the Eastern District of Missouri, and people searching for a bankruptcy lawyer here are usually close to a decision, often within weeks of a garnishment or a foreclosure notice. The firms competing for those searches are mostly small practices and solo attorneys, with a handful of consumer firms running paid ads on the same terms. The paid search has real value because a bankruptcy client is a single, high intent case, and the firms bidding know it. Franchises are rare in this trade. The work is local and referral driven, which is why the organic results still have room in them.
