Exhibit A
Bankruptcy Lawyers work in Victorville
Victorville is the largest city in the High Desert, and the bankruptcy searches that come out of it reflect a working population that feels a downturn quickly. Chapter 7 and Chapter 13 filings are the terms people here type, often alongside phrases about stopping a wage garnishment, keeping a car, or dealing with a foreclosure notice. The firms competing for those searches are mostly small owner operated practices and a handful of regional firms that cover the whole desert corridor, rather than national franchises. Paid search on bankruptcy terms in this market is contested because a single retained client is worth a great deal to a practice, so the paid listings sit above the organic results and take the first clicks. That leaves a steady stream of organic demand for the firm whose pages answer the question the person actually typed.
