Exhibit A
Bankruptcy Lawyers work in Washington DC
Bankruptcy filings in the District run through a single federal court, and the firms that handle them range from solo practitioners in Anacostia and Petworth to small practices downtown and along K Street. Search demand for bankruptcy help in Washington DC is steady rather than seasonal in the way consumer trades are, because the triggers are job loss, medical debt, a garnishment notice or a foreclosure letter, and those arrive on their own schedule. The searches themselves are local and specific: people type the neighbourhood, the chapter number, the word free, the word consultation. Paid search in this category is expensive per click because a single retained client is worth a great deal, so the firms bidding are mostly established practices rather than franchises, and the organic results above and below the ads are where a smaller firm can hold ground. The demand available is real and it repeats every month.
