Exhibit A
Bankruptcy Lawyers work in Worcester
Worcester is the second largest city in New England and the seat of Worcester County, and the bankruptcy work here follows the county courthouse and the city's steady population of households and small businesses carrying debt. Searches come from people in the city itself and from the towns around it, and they are mostly long tail: a person typing about stopping a foreclosure, wiping out credit card debt, or whether they qualify for Chapter 7 under the means test. The paid search market around these terms is contested by consumer law firms and by national debt relief advertisers, which tells you the demand is real and that the organic results above the ads are where a local practice can hold ground. The firms competing are mostly owner operated practices and small partnerships rather than franchises, which means the search results are winnable by a firm that publishes consistently.
