The ground
Bars work in Athens
Athens is a city of neighbourhood bars, and the searches follow the neighbourhoods. People look for a bar near their apartment in Koukaki or a late drink in Gazi, and they search in Greek and in English. The trade here is mostly owner operators rather than chains, so the competition for a search is a handful of nearby bars, not a national brand. Paid search around bar and nightlife terms in Athens is modest and spread thin across small venues, which leaves the organic results and the map results as the places a bar can be found. Demand is steady through the week and rises sharply around weekends, holidays and the summer months when the city fills with visitors.
