The ground
Bars work in Baton Rouge
Baton Rouge drinkers search close to home and close to the moment. People look for a bar near a specific stretch of the city, for a place open on a particular night, and for somewhere that fits an occasion, from a quiet drink after work to a game on the screens. The searches cluster around the campus area, the downtown grid and the corridors that run out toward the suburbs, and they lean on words like tonight, near me, open now and the name of the neighbourhood. Paid search in this trade is fought over by the larger groups and by the operators who run several rooms, while single site owner operators pick up most of their trade from regulars and from people who already know the name. The demand is there every week of the year, and it moves with the school calendar, the football season and the weather.
