The ground
Bars work in Berkeley
Berkeley holds a dense cluster of bars and drinking places, from the blocks around the university campus down through the downtown core and out along the main commercial streets. The trade here is mostly independent owner operators rather than national franchises, and many of them sit close enough together that a search for a bar in a given neighbourhood returns a long list of nearby options. Paid search for bar terms in Berkeley is contested by venues promoting events, happy hours and game nights, which tells you people are actively looking rather than browsing. The demand is steady and local: students, residents and visitors searching by neighbourhood, by night and by occasion. That is the demand available to a bar that publishes pages matching how people in Berkeley actually search.
