The ground
Bars work in Buffalo
Buffalo has a dense bar scene for a city its size. The trade clusters around the Elmwood Village strip, Allentown, Hertel Avenue and the blocks near the waterfront, and it runs from owner operated corner taverns to small groups with a handful of addresses. Search demand follows the same shape. People look for a bar near a specific street, a bar open late on a Saturday, a place to watch a Bills or Sabres game, or a patio when the weather turns. Paid search in this trade is mostly local and cheap enough that a single owner can hold a presence, which means the organic results are where the long run value sits. Franchises are rare in this trade here. Most of the competition is other owner operators, and most of them publish nothing.
