The ground
Bars work in Cedar Rapids
Cedar Rapids is a metro of a few hundred thousand people with a steady bar trade: downtown and the New Bohemia and Czech Village districts carry a dense cluster of taprooms, cocktail rooms and music venues, and the surrounding neighbourhoods and suburbs each support their own locals. The bars competing for attention here range from single owner operators running one room to regional groups running several, and the search demand splits the same way, between people looking for a specific bar by name and people looking for a kind of night out in a part of town. Paid search in this trade is mostly cheap generic terms bought by the larger groups, which leaves the specific searches, the ones tied to a neighbourhood, a night of the week or a kind of drink, open for a bar that publishes pages about them.
