The ground
Bars work in Chandler
Chandler is a city of well over a quarter of a million people, and its bar trade runs from downtown Chandler's concentration of taprooms and cocktail rooms along Arizona Avenue out to the sports bars and neighbourhood pubs that serve the surrounding subdivisions. The demand is steady and local: people search for a place near them, for a specific night, for a game, for a patio. Much of the Chandler bar scene is owner operated rather than franchised, which means the searches are spread across many independent rooms rather than concentrated in a handful of national brands. Paid search in this trade is worth real money because a bar's margin lives on a Friday and Saturday night, and the operators who bid on it are the ones who understand that a table filled tonight beats a brand impression. The demand available is the sum of everyone in Chandler deciding where to go out, and it is searched every week of the year.
