The ground
Bars work in Cleveland
Cleveland drinkers search by neighbourhood and by occasion. People look for a bar near the ballpark before a game, a patio on a warm Friday, a place open late after a show in the Flats, or somewhere to watch the Browns on a Sunday. Those searches carry a neighbourhood name or a landmark more often than they carry the word Cleveland on its own, so the demand sits in the district terms. The bar trade here runs on owner operators and small local groups rather than national franchises, and each one competes for its own few blocks. Paid search in this trade is mostly neighbourhood level and seasonal, with budgets rising around game days, holidays and patio weather.
