The ground
Bars work in Denton
Denton is a college town with a square full of bars, so the searches here follow the students and the people who come downtown for a night out. Demand clusters around the courthouse square and the streets near the university, and it spikes when the term starts and when the weather turns warm. The bars competing for those searches are mostly owner operators, single rooms and small groups rather than national chains, which means the searches are local and specific: a street, a night, a kind of place. That is the demand available in Denton, and it is steady enough to be worth showing up for.
