The ground
Bars work in Las Cruces
Las Cruces is a city of roughly 111,000 people, and it sits close to New Mexico State University, so the search demand for bars here splits between students looking for a night out and residents looking for a place to eat, drink and watch a game. The downtown strip along Main Street and the blocks around the university carry most of the searches, with a steady stream of people typing in things like sports bars near me, cocktail bars downtown and places to watch the game. Chain and franchise concepts take some of the paid search, but most of the bars in the city are owner operated, and those owners are the ones competing for the same local searches. The demand is there every week of the year, and it moves with the university calendar and the weather.
