The ground
Bars work in New York
New York runs on bars. The city licenses thousands of on premise liquor spots across the five boroughs, from corner taverns in Queens to cocktail rooms in Manhattan and brewery taprooms in Brooklyn. That makes the search demand deep and constant, and it also means the paid search is expensive, with bar and nightlife keywords in the city priced well above national averages. The competition is mostly owner operators and small hospitality groups rather than national franchises, and each one is fighting for the same neighbourhood searches. The demand is there every week of the year. The question is whether your bar is the one that gets found.
