The ground
Bars work in Phoenix
Phoenix is a spread out city where people decide where to drink by neighbourhood, by what is near their hotel, and by what is open late. Searches for bars here carry the name of a district or a cross street more often than the name of the city alone. The trade around downtown, along the Roosevelt Row strip and out in the east valley suburbs is a mix of independent owner operators and small local groups, with national chains holding the spots near the malls and the arena. Demand peaks around conventions, spring training games and the cooler months when patios fill up. The searches are local and they are specific, which means the pages that answer them need to be local and specific too.
