The ground
Bars work in Santa Clara
Santa Clara is a working city with a large daytime population, a university crowd and a steady flow of visitors around the convention center and the stadium. That mix keeps people searching for bars here through the week, not only at weekends. Searches come from people staying in hotels near the convention center, from office workers looking for a place after a late meeting, and from residents deciding where to spend a Friday night. The paid search around bar and nightlife terms in Santa Clara is contested, with larger groups and franchise operations bidding on the broad terms while independent owner operators tend to compete on the specific ones: the street, the neighbourhood, the kind of night. That leaves a lot of room for a bar that publishes pages matching what people actually type.
