The ground
Bars work in Seattle
Seattle drinkers search by neighbourhood and by occasion. Capitol Hill, Ballard, Fremont, Georgetown and Pioneer Square each carry their own reputation, and people type the district alongside what they want: a cocktail bar, a dive, a place open late, a spot with a patio. The trade here runs from single owner operators with one room to small local groups running a handful of addresses, and the independents are the ones whose names get searched directly. Paid search in this category is expensive per click because the intent is close to the till, so the free listings and the map results carry a lot of the demand. The searches are steady through the week and spike around the weekend, and the phrasing is local: people name the street, the neighbourhood and the kind of night they are after.
