The ground
Bars work in St Petersburg
St Petersburg is a dense city with a large year round population and a steady visitor trade, and bars here compete for attention across a wide spread of neighbourhoods rather than one downtown strip. The searches people make are local and specific: a bar near a particular block, a bar open late on a particular night, a bar for a group of a certain size. Paid search in this trade carries real cost because the terms are short and the intent is immediate, and the businesses bidding are a mix of owner operators running one room and small groups running several. That mix means the organic results are reachable with consistent publishing, because many of the bars competing for the same searches are not producing pages at all.
