First course
Bed and Breakfasts work in Atlanta
Atlanta draws visitors for conventions, university events, sports and family trips, and a share of those visitors search for a bed and breakfast rather than a chain hotel. The searches cluster around neighbourhoods and around the reasons people come: a game at the stadium, a campus visit, a conference downtown, a weekend in a historic district. Paid search in this trade in Atlanta is carried mostly by hotels and the large booking platforms, which bid on the broad city terms. Owner operators and small inns compete on the narrower searches, the ones that name a neighbourhood, a landmark or a kind of stay. That is where a bed and breakfast can be found without outbidding a hotel group.
