First course
Bed and Breakfasts work in Cambridge
Cambridge draws visitors all year, and a good share of them look for a bed and breakfast rather than a chain hotel. The demand splits between people coming for the colleges and the river, people visiting family or students, and people in town for conferences and language courses. Much of the accommodation in the city is small and independently run, so the searches are spread across many owners rather than a handful of big brands. Guests search by the part of the city they want to stay in, by the reason for their trip, and by what they want within walking distance. That gives a B&B plenty of different searches to be found for, each one tied to a place and a purpose.
