First course
Bed and Breakfasts work in Chicago
Chicago draws visitors all year, and a good share of them search for a bed and breakfast rather than a chain hotel. The demand spreads across the city and its suburbs, from the lakefront neighbourhoods to the towns along the commuter lines. Owner operators make up most of the trade here, with small inns and converted greystones competing alongside a handful of larger houses. Paid search in this trade is modest compared with the hotel chains, which leaves room for a well built organic page to be seen. The searches are specific: people name a neighbourhood, a weekend, an event, or a reason for the trip. That specificity is what an SEO programme can work with.
