First course
Bed and Breakfasts work in Columbus
Columbus draws visitors for Ohio State home games, the convention centre, the Short North galleries and the state fair, and a share of those visitors search for a bed and breakfast rather than a chain hotel. The searches are local and specific: people type a neighbourhood, a weekend or an event, not the trade in general. Owner operators and small independent inns make up most of the listings, with the branded chains taking the hotel searches rather than the bed and breakfast ones. Paid search in this trade is modest, because most bookings start with an organic search or a map result. The demand is there across the calendar, and it clusters around the dates the city fills up.
