First course
Bed and Breakfasts work in Pasadena
Pasadena draws visitors for the Tournament of Roses, the Norton Simon, Old Pasadena and the trailheads in the San Gabriels, and a good share of them look for a small inn rather than a chain hotel. The bed and breakfast trade here is mostly owner operators running a handful of rooms in converted Craftsman and Spanish Colonial houses, with a few larger inns near the Playhouse District and around Orange Grove. Paid search on the obvious terms is modest, because the properties are small and the budgets are small, so most of the demand is met by organic results and by map listings. The searches themselves are specific: people ask for a room near the Rose Bowl, a walkable stay in Old Pasadena, or a quiet street close to Caltech. That is the demand available, and it is steady through the year with sharp peaks around the parade and the commencement weekends.
