Exhibit A
Bookkeepers work in Aurora IL
Aurora is a city of around 180,000 people spread across Kane, DuPage, Will and Kendall counties, and its bookkeeping demand follows the businesses around it: the trades and contractors along the East Side and near downtown, the shops and restaurants serving the Fox Valley, and the small professional offices that line the corridors out toward Naperville and North Aurora. Search demand for bookkeeping in Aurora is steady rather than dramatic, and it is spread across a long tail of specific queries: payroll help for a small contractor, catch up bookkeeping after a slow year, QuickBooks setup for a new LLC. The firms visible in those results are mostly owner operators and small local practices, with a handful of franchise offices and national online services bidding on the broader terms. The paid search on the head terms is contested by the national brands, which leaves the specific local queries as the ground where a firm in Aurora can be found.
