Exhibit A
Bookkeepers work in Birmingham
Birmingham is a city of small trading businesses, and bookkeeping demand follows them. The searches come from sole traders in the suburbs, from limited companies in the city centre and from shopkeepers and tradespeople who want someone local to keep their records straight. Much of the work is taken by owner operators, single person practices and small two and three person firms, with franchise networks holding a share of the high street end. Paid search in the city is contested by software brands and accountancy recruiters more than by local practices, which leaves the organic results for local bookkeeping searches open to firms that publish consistently. The demand is there across the whole city, spread thinly over many small practices rather than concentrated in a few large ones.
