Exhibit A
Bookkeepers work in Boston
Boston bookkeeping demand is spread across a dense set of small firms, sole practitioners and franchise branches, and the searches follow the neighbourhoods rather than the skyline. People in the city tend to search by the district they live or trade in, so a bookkeeper in the North End and one in Jamaica Plain are chasing different queries even when they offer the same service. The paid search around bookkeeping terms in Boston is contested by the franchise networks, which bid on the broad city terms, while owner operators pick up the long tail of neighbourhood and trade specific searches. That leaves a wide band of demand that is searched often and answered thinly. HaloSEO researches those terms, writes the pages that answer them, publishes them on your site and links them up, so the demand you can reach is covered by pages that exist.
