Exhibit A
Bookkeepers work in College Station
College Station is a small market with a steady base of bookkeeping demand. The city runs on Texas A&M, the businesses that serve the campus, and the trades and clinics and shops that sit along Texas Avenue and the side streets off it. A good share of the bookkeeping work here comes from owner operators who keep their own books and hand off the monthly close, and from small firms that need payroll and sales tax handled. Search volume for bookkeeping terms in this city is modest, so the paid search on those terms is cheap and the organic results are not crowded. That means a firm with a handful of well built pages can hold a place in the local results for the terms people actually type. The demand is there and it is not being fought over hard.
